Monday, January 4, 2016

How To Achieve Effective Retail Jewelry Displays And Packaging

By Frances Wright


There is more to arranging necklaces and bracelets than stands and risers. To capture the eyes of busy clients, there are several things you will have to do as explained in this article. Go through the paragraphs that follow for some of the issues to address in retail jewelry displays and packaging.

You need to select the right proportion and scale for your showcase. The pieces need to be complimentary to the size of display area, whether they are in a gallery or retail shop. The spaces should not be too small or large for the jewelry. It is also advisable not to confuse your clients with too many colors. Try to have a consistent look throughout your store or retail area.

You can use the right colors to create the desired contrast. To effectively capture the attention of your customers, divergence is the most appropriate method to use. Always find ways of making the jewelries you want people to focus on stand out. This makes it important to select the right color scheme without overdoing anything. In addition, you want to be cautious not to overuse any particular color.

Create appropriate depth and dimension when arranging your stock. Normally, the eyes of people visiting your shop will struggle if many items are crowded together. You are advised to use stands with different heights to provide buyers with a place to start viewing each piece. The use of proper lighting and mirrors is an effective way of adding the required depth to space.

Not every customer will be confident enough to ask you for prices of the various items on display. Most prefer finding out themselves the prices you charge for the showcased products. You are thus advised to suitably attach price tags to each piece on sale. This makes it possible for window shoppers to come back to make a purchase once they are ready to spend.

The stands and risers you install in your retail store require regular maintenance. Faulty electrical installations should also be repaired within the right time-frame. From every angle and under adequate lighting, check each area of the store and identify places that require attention. Doing this regularly ensures that all the systems within your shop operate optimally.

There are a various places from which you can source for the right in-store equipment. First, you may need to research for online suppliers over the internet. With the many suggestions you will find, identifying the best should not be hard. Still, you may seek referrals from people close to you or other people running businesses similar to yours.

You want to choose suppliers who have enough experience in the market. To avoid taking chances, go for recognized and reputable brands in the market. You can shop around and compare prices before choosing the source to settle on. It is also recommended that you select people who can provide relevant consultancy services.




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