Friday, April 14, 2017

How Does Fast Fashion Stack Up?

By Katie Onson


Fast fashion, for those that are unfamiliar with the term, describes the trend that allows clothing to move from the catwalk to stores with immediacy. To say that this trend matters would be an understatement, especially among those that consider themselves to be fashion enthusiasts. More content isn't a negative, but it's important to know what fast fashion is truly all about. Here's how it stacks up in our society.

When a new outfit - it could be a dress, a suit, or something else entirely - is shown off on the catwalk, it's likely to grab the attention of others. Anyone that prides him or herself on being a fashion enthusiast might want to expand their wardrobe. Instead of having to wait a couple of weeks, or even a month, for such an outfit to hit store shelves, fast fashion can speed up the process. Simply put, updating one's wardrobe can be quickly done.

How did fast fashion become the trend that it's known to be today? One can make the argument that this is largely due to the fact that we, as a society, constantly want more. In addition, we want it as soon as possible, which can be applied to the clothes that exist in our individual wardrobes. If young women are clamoring for the latest sweet 16 dresses, they won't have to wait weeks down the line to get their hands on them.

For fast fashion to work, though, it has to follow a set of rules that companies like Estelle's Dressy Dresses recognizes. With fast fashion, clothing has to be made with care, not simply to fill store shelves within a certain time frame. What this means is that materials, craftsmanship, and the like must be at high levels all the time. Otherwise, potential buyers will be turned away. Selling clothes is the goal, but quality is still the name of the game.

Hopefully this has given you a better understanding of what fast fashion is all about. There are a number of rules to follow, without question, but it's important to note how worthwhile this can be. Fast fashion is great for various purposes, whether it's a matter of adding new pieces to one's ensemble or completely overhauling their wardrobe. Fast fashion couldn't make things easier, which is why it's unlikely to fade away anytime soon.




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