Monday, April 17, 2017

Wholesale Leggings Can Increase Sales

By Linda Murray


There are some fashion trends that never go away because they have many practical uses. A long time ago, people thought denim apparel would either go away or only be limited to industrial use. Many of us know to day this is far from truth, as designers find new uses for the durable fabric every few years and still remain popular with most age groups. Now, stores are stocking up on wholesale leggings because, like denim, these have many functions.

At one time, stretch pants of any kind were given a bad rap because they were normally a straight or bell bottom leg made from polyester. Back then, these were the most affordable choice of bottoms for larger sizes but after a few washes, these sometimes drew attention to flaws like panty lines or cellulite. Those made from a thicker or high quality fabric were sometimes uncomfortable in warmer weather.

Later on, a more fashionable version of stretch pants became popular and were flattering to most body types. Then leggings with a stirrup foot were the rage for a while, as they had a slimming effect for those who wore larger sizes. Over time, apparel companies began to blend different fabrics with the light polyester to make a product that could be worn to work or hold up better after a few machine washes.

While some materials were smooth, newer versions of stretch bottoms were shiny, textured, or merged with durable denim to make a new type of jeans. Because the fabric was less likely to shred or become thin after washing, these were less likely to expose any bulges below the waistline. When worn with the appropriate top, many employers accepted stretch pants in the workplace.

Not long ago, there was a renewed interest in yoga and its variations, such as pilates and tai chi. While this movement was mostly popular with women, men also began to find interest. Overall, people began to buy yoga pants for its comfort and slightly flared leg, which was a change from the form fit of previous stretch pants.

The t shirt began to see new life when independent designers and larger brands saw how fabric blends and creative ideas could make the tee more versatile. Besides different colors and cuts, artwork or text statements have made these a big seller in recent. Sales have also risen due to the use of strong social media campaigns or using a celebrity to endorse.

One thing that apparel merchants should consider is the shift of work culture in recent years. More people are working at home and seek a comfortable option since wearing a button down shirt or dress slacks is not necessary. Even home based entrepreneurs are attending meetings and events in casual gear. The days of wearing a suit to a presentation are slowly becoming extinct in some industries.

This is to say that adding stretch bottoms to any inventory is a wise decision. People are now beginning to see that there are no age restrictions on comfort or looking good. Best of all, many t shirt and legging combinations can be stylish with the right accessories for a lot less than a single item by most high end designers.




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