Wednesday, March 30, 2016

Why The Name Gucci Speaks For Itself

By Gary Reed


Wardrobe, ranging from clothes to accessories to shoes and bags has become a way of life for many. You cannot just ignore it, nor live without it. You wear them everyday. Every person somehow nurtures a certain need for looking good. Or at least, looking comfortable but pleasing enough to go outside.

It is also art. You will do well, to remember that. The pieces you see on people, especially celebrities did not just come from nothing. They are from the efforts of those who have a given talent in producing them, so much like Gucci is. This industry is ever changing, but the brand name stays as it is.

It did not just come from nothing. The founder, where the brand owes its name, has worked with a creative mind in building himself, what is to be known now as an empire, so to speak. Its humble beginnings may be well known in the industry but few are familiar with the man behind it all.

People have a passion for them, not just because of the name. This is usually solidified by the aesthetics, excellent quality and of course, its worldwide known legacy. Their handbags for example, has been famous globally as the standard and a basic in any wardrobe of women.

This is because women naturally invest a good deal of money in bags, believing that it could be more practical. Clothes are expensive as well but they do not necessarily stay to be in style. The brand has a nice history behind it, and with good reason. This was launched in 1921 by a man who worked first as an elevator attendant.

Later on, after being in contact with first rate hotel clients the likes of Marilyn Monroe and Frank Sinatra, he was inspired to create a line of business specializing in luggage. This he brought and sold to his home country in Italy. He approached horsemen with his bags designed to attach on saddles.

Then came the 1930s when everybody made horse racing in Europe a favorite past time, especially among the rich. This inspired him to start designing hardware and later on shoes, resembling horse bits and made for equestrian activities. The shoes became sought after by the elite circle and the house gained success yet again.

When there was a shortage of leather, and the material is already impossible to get, he set out to get canvass which remains with the brand to this day. He was the first one to get the idea, and it proved to be a brilliant move yet again. When tough times came, and Italy fell into dictatorship, he experimented some more unlikely materials such as bamboo and linen.

The press had a field day and they had to restore the image of the luxury brand by hiring designer Tom Ford. As their art director. He saved the company from a lot of trouble, keeping the position until 2005. Nothing is perfect but being able to come up with designs that remains as classics to globally, is definitely close to it.




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